Recent studies have shown that over 2% of total time spent online is used to play flash games. It is estimated that the average employee in the USA spends an average of 13 minutes a day playing online flash games. The increased popularity is attributed to the increase of popularity of Macromedia's Flash technology and websites that consolidate vast amounts of flash games such as PlayedOnline.com.

Popularity of online Flash games is expected to further increase as reputable companies are now using Flash games as a means to advertise their products and services.